I read an interesting article the other day that contrasted the record food production in 2012 with the record starvation and malnutrition worldwide in that same year. How could we be producing more food than ever, yet more people are going hungry?
The author attributed the seemingly contradicting information to what he called the “commoditization” of food. In other words, food is more and more being treated as a “commodity” that can be bought and sold for a profit, like any other commodity. Because of the focus on profit, food tends to be moved to areas where it can be sold at the highest prices and not the areas that have the most need (often poorer areas of the world). It also tends to be stockpiled by some while others go hungry.
I think this same thinking has a lot to do with the poor eating habits we see today. As a commodity, the focus is more on increasing buyer interest. In other word, it stops being about the nutritional value and which foods are good for you, and becomes more about which foods will make you “feel better” or which ones you will ”crave.” We see ads for comfort foods, fast foods, candy, and soda all the time. These are all focused on the happiness you’ll feel when you eat them, not about the “real” happiness you’ll feel when you eat healthy foods.
As a Food Psychology Coach, my wife works with clients to help them develop a healthy relationship with food. Part of that is helping people realign their thinking, focusing more on the nutritional value of foods and less on the marketing messages we all see and hear. This realignment of thinking is the first step in creating a healthy future that’s free of dieting. You can still enjoy what you eat, and in fact, that’s important. But, it’s also important to select foods that improve your health at the same time.
Remember, healthy choices each day can transform your family for generations! What choices will you make today?
Do You Wish Your Kid’s Ate Better? Check out our FREE eBook at www.HealthyFamilyFuture.com. Many of the strategies in this book can be used by both children and adults.
You may also want to read: Small Changes, Big Results, Balance is the Key to Healthy Eating, No Time to Cook? Make a Salad for Dinner