Perhaps you’ve already seen one of their new ads. Coca-Cola company is airing a 2 minute spot on CNN, Fox News and MSNBC to say that they support anti-obesity campaigns. In the ads, they say they have don’t their part by providing drinks with fewer calories and drinks in smaller sizes. They caution people against consuming too many calories from any source, including soft drinks.
Pardon me, but isn’t that like Ford Motor Company telling you to save gas by owning fewer cars? Or, Allstate advising you to save money by purchasing less insurance? Or, Costco telling you to watch your budget and buy less in their stores?
I’m pretty sure that I know what Coca-Cola’s real motive is. It’s to deflect attention away from the soda industry and the part it plays in the country’s obesity epidemic. Sure, Coca-Cola (and PepsiCo too, for that matter) has provided lots of low and zero calorie drinks, but they have also pushed their original, sugary drinks at fast food restaurants and public schools too. And, they are correct in their ads when they say that too many calories from any source, not just soda, are bad for you.
But, let’s look at some of the facts:
- Soda and sugary drinks are the largest single source of calories in our diet according to the 2010 Dietary Guidelines for Americans.
- Just one extra sugary drink each day increases a child’s risk of obesity by 60 percent according to The Lancet.
- One to two sugary drinks a day increases the risk of developing Type 2 diabetes by about 25 percent according to Diabetes Care.
The sugars and acids in soda are a leading cause of tooth decay according to the Surgeon General’s Report on Oral Health.
Yes, we all must take responsibility for what we eat, and yes, there are a lot of factors leading to our current national problem with obesity. But, sugary sodas are a huge part of the problem. So, when you see one of these new ads, just remember who is paying for it (Coca-Cola), and what their goal is (selling more soda).
Remember, healthy choices each day can transform families for generations! What choices will you make today?
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You may also want to read: Do You Know the Risks of Obesity?, Don’t Fall Victim to Portion Distortion, I Want My MTV – McDonalds TV, That Is!