Perhaps you’ve already seen one of their new ads. Coca-Cola company is airing a 2 minute spot on CNN, Fox News and MSNBC to say that they support anti-obesity campaigns. In the ads, they say they have don’t their part by providing drinks with fewer calories and drinks in smaller sizes. They caution people against consuming too many calories from any source, including soft drinks.

Pardon me, but isn’t that like Ford Motor Company telling you to save gas by owning fewer cars? Or, Allstate advising you to save money by purchasing less insurance? Or, Costco telling you to watch your budget and buy less in their stores?

I’m pretty sure that I know what Coca-Cola’s real motive is. It’s to deflect attention away from the soda industry and the part it plays in the country’s obesity epidemic. Sure, Coca-Cola (and PepsiCo too, for that matter) has provided lots of low and zero calorie drinks, but they have also pushed their original, sugary drinks at fast food restaurants and public schools too. And, they are correct in their ads when they say that too many calories from any source, not just soda, are bad for you.

But, let’s look at some of the facts:

  • Soda and sugary drinks are the largest single source of calories in our diet according to the 2010 Dietary Guidelines for Americans.
  • Just one extra sugary drink each day increases a child’s risk of obesity by 60 percent according to The Lancet.
  • One to two sugary drinks a day increases the risk of developing Type 2 diabetes by about 25 percent according to Diabetes Care.

The sugars and acids in soda are a leading cause of tooth decay according to the Surgeon General’s Report on Oral Health.

Yes, we all must take responsibility for what we eat, and yes, there are a lot of factors leading to our current national problem with obesity. But, sugary sodas are a huge part of the problem. So, when you see one of these new ads, just remember who is paying for it (Coca-Cola), and what their goal is (selling more soda).

Remember, healthy choices each day can transform families for generations! What choices will you make today?

Do You Wish Your Kid’s Ate Better? Check out our FREE eBook at Many of the strategies in this book can be used by both children and adults.
You may also want to read: Do You Know the Risks of Obesity?, Don’t Fall Victim to Portion Distortion, I Want My MTV – McDonalds TV, That Is!

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3 Responses to The Real Reason Behind Coke’s Anti-Obesity Ads

  1. Michael: I, too, did a double take when I saw these ads. And, I still enjoyed and applauded the message. I think the alcohol industry hit is hard with “drink responsibly” ads a decade ago. Which was a good message, as well (though they got to still say “drink–just do it responsibly.”) I know recovering drug addicts whose drug dealers were concerned about their drug use to stop selling to them or try to help them get into rehab! So despite the hypocrisy, I will take whatever I can get. Coca-cola has the money for the advertising and America desperately needs to hear the message about paying attention to what we eat and drink. I can’t hear it enough, even if it is from the drug dealers themselves!
    Tricia Greaves Nelson recently posted..Unconventional Weight Loss WisdomMy Profile

  2. Erin Ferree says:

    Reputation management at work, right there!
    Erin Ferree recently posted..This is why I plan for designs to evolve.My Profile

  3. I stopped drinking soda years ago – and at one time was a diet soda drinker – and while I’m sure that the sugary sodas are contributing to obesity I am equally as concerned about the weird chemical junk they put in the sugar free drinks – obesity may not be an issue with the diet soda drinkers however some other nasty disease is probably lurking in drinking those chemicals…. Water for me thanks – or herbal tea!
    Amethyst Wyldfyre recently posted..What is an Empowered Messenger anyway?My Profile

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